Photography and imagery help to convey the brand and what we do in a clear cut visual image.
Imagery is a key element of the brand system. We capture real moments with real people, capturing images from real teachers and real customers, doing skills from lessons in pools where their classes take place. This helps to convey our promises to customers and our external values: The happiness, bonding and excitement that users gain from interacting with our brand, hopefully meaning audiences will want to emulate that emotional state by signing up to our services.
Imagery is used across the majority of our collateral as a way to display the emotional state before mentioned as much as possible as that is something that can’t be matched. It is used across adverts, posters, pull up banners, social media, leaflets, flyers, emails and more.
What to look for in our photography:
- Authentic, positive interactions
- clean and safe environments
- Engaged individuals
- diversity of gender and race, as well as age in carers.
Our imagery is clear cut and simple. There is minimal background clutter and the focus is always on the child engaging in water play/ skills or bonding with their carer/ teacher in the water. We also use imagery from our signature underwater photoshoots – where the little one is happy, eyes are open, they are places centrally in the shot and the water is clear.
