Franchise opportunities


With humble beginnings around a kitchen table in England, we never imagined that we'd grow into the franchise business that we are today. Since we began in 2002, we've grown incredibly quickly. We now welcome over 52,000 children into warm water at around 560 local pools every week and our sessions progressively develop children’s water skills in line with their physical, mental and emotional development phases. This is delivered by over 70 franchisees, running more than 80 outlets across the UK, Ireland, The Netherlands, Canada, and China.

Water Babies franchisee’s come from a wide range of backgrounds, but they all share a passion for giving children the best start in life. Here’s just some of their stories…

Some cool facts about us

  • We teach over 50k babies and toddlers every week  
  • We have offices in 6 countries including China, Canada, Germany, Ireland, The Netherlands and the UK.  
  • We have our own purpose-built swim centres in China - and we’re building more!  
  • We wrote the first (and only) British Standards for pre-school swimming  
  • We created the first Aquatic diploma for prefundamental swim teaching  
  • We have over 600 swim teachers who are the best at what they do!  
  • We take over 250k underwater photos of babies and toddlers every year 
  • We have been voted as Britain’s best franchisor by the the British Franchise Associations Franchisor of the year awards

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The Benefit of Franchising

As a franchise owner, you'll have all the autonomy and excitement of running your own business, with the support of our head office team, your dedicated Franchise Partner, and the mutual support of the rest of the franchise network. We are the best in the industry, so you can feel confident that your business will thrive. Our aim is for every franchisee to be swimming at least 500 customers per week, generating excellent profits and a great return on your investment.

Award Winning Franchise

We are proud of the work we do and it’s always great to be recognised through the many awards we have received throughout our history. We have been voted as Britain’s best franchisor by the the British Franchise Associations Franchisor of the Year awards and we’ve recently won awards with What’s on 4 Kids, the bfa and Loved By Parents

We believe strongly in ethical franchising and are full members of the British Franchise Association. We also believe that it is our people that make the difference and that being part of the Water Babies family should be rewarding. 

Ready to learn more?

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Becoming a Water Babies Franchisee

Not only does a new Water Babies franchisee have the strength of our brand, but they also receive all the equipment, tools, technology, and marketing they need to make their business successful. From the very start of their journey, when they make an enquiry, Water Babies provides top-shelf support and training. Our team is on hand with a phased launch plan, supported with the knowledge and experience of our Franchise Partners.

Water Babies’ rigorous specialized baby swimming teacher training program was developed in collaboration with Swim England, providing detailed training that will turn franchisees into one of the world’s best-trained baby swimming teachers. Ours are the only baby swimming teachers who have access to this training, which is the highest-level qualification available in early years swimming.  

Together we’ll make sure that you’re ready to take on the challenge and continuously support you on your journey as franchise owner.

Paul, the Water Babies Founder, explains in more detail what we look for in our franchisees.

We have a business model that works.

If you're keen to explore what it is to be a Water Babies franchisee, we'd love to hear from you.

Get in touch