Work With Water Babies

Water Babies teaches over 53,000 babies and toddlers in over 560 pools across the UK every week and we're always on the look out for new venues to swim in.

Are you a pool operator, manager or owner? We want to hear from you!

Water Babies are the world's largest baby swimming company, teaching more than 53,000 babies and toddlers  to swim every week, operating in five countries on three continents. We passionately believe that all children should learn to swim from as early an age as possible so they can have fun, bond with their parents and, should they ever fall in water, have the best possible chance of surviving. 

We are more than just baby swimming; our vision is a world where the physical and emotional development of every child is fully supported and nurtured from birth. We are always looking for additional water space for our rapidly growing provision of lessons. 

Why work with us?

Our experience of swimming all across the globe means we know what works and can help your venue with practical knowledge. Working with over 500 pools across the world means we understand many different pool set-ups, including hydro pools, school pools, hotels, community centres and private pools.

  • We offer support for improved customer and membership retention:  Our customers are interested in the benefits of keeping fit and leading an active lifestyle, we often find that customers like to join the clubs in which they swim so they can continue taking their children to the same pool.  
  • We will work collaboratively to create a pathway into your existing Learn to Swim program: Water Babies will work with your Pool Aquatics Manager to ensure that there is a clear progression and transition path into your swim program.  
  • Secondary spend: It’s more than likely that our customers will use your services during their time on-site (gym, café, vending machines), directly providing you with an associated secondary spend.  
  • Additional revenue from a reliable partner: As well as being reliable and prompt payers, we guarantee that you will receive a flat rate for the pool time that we hire from our established network of franchisees.  
  • We work around your schedules: Water Babies classes are often during off peak times, these being the periods in the day which wouldn’t usually generate income for pool operators.  
  • We are willing to offer support and guidance for your pools and facilities: We will provide all of the site specific health and safety policies to ensure that we integrate our classes into your environment seamlessly. We offer in-house pools, facilities and safety technical support and expert advice on any issues relating to safety and operations.  
  • We offer strong client management: We ensure that our customers smoothly integrate into your environment. We direct clients and remind them of your rules and regulations which negates the need for any additional staff being required by our partner. 

Your Benefits

  • Water Babies is passionate about quality standards and were the technical authors for the British Standards for delivering early years swim lessons. You can be confident in the knowledge our lessons are safe, with strong health and safety procedures in place and adhered to. Our teachers are the highest trained teachers in the world. They go through 150-200 hours of training on Teaching Pre-School Swimming.

  • We can provide significant additional revenue to pool operators, by taking unused time and turning it into cash. We’re prompt and reliable payers; you will never have to chase down a payment from us.

  • We work around your schedules. While weekend time is premium for us, we’re also able to take on time during weekday daytimes, which is often when facilities are at their quietest. We’ll bring everything we need with us, and take it all away again after our sessions. This means we won’t need to use any of your equipment. All our equipment is subjected to a rigorous cleaning schedule to ensure it’s safe for little ones to use.

  • Once they’ve graduated from Water Babies at five years old, many Water Babies carry on their swimming journey into mainstream lessons offered by the facility where their lessons are held. This means we can act as a customer acquisition tool for lessons offered at your facility. Our customers will also be able to use your services during their time on-site (gym, cafe, vending machines, shops) providing an associated secondary spend. Those organisations who we have partnered with nationally have reported a significant increase in secondary spend from our customers. As well as this, there’s an opportunity to reach a new market and share with them the additional facilities and membership options you have available at your location, including gym and centre memberships.

  • We’ll provide all the Pool Safety Operating Procedures for our lessons to ensure we integrate into your environment seamlessly. We offer in-house pools, facilities, and safety technical support through our full-time Pools and Facilities Manager, who can provide expert advice on any issues relating to safety and operations.

    Water Babies is supported by a network of experts who have the ability to review plant rooms where we can work collaboratively to improve water quality and save energy if required.

  • We ensure our customers integrate seamlessly into your environment. We make sure new customers know the facilities, where to put their belongings, and to remind them of any rules and safety requirements. We insist on a double diaper system in lessons, where every child wears either a disposable or reusable swim diaper, with a neoprene ‘Happy Nappy™’ on top. These are designed to reduce the chances of leakages into the pool water, keeping everything in.

  • We’re able to teach Water Babies lessons in a variety of spaces. This includes a section of a pool, a lane, half a pool, or a whole pool. We can work around you. We’re very used to running lessons while other people are using the pool and our team are always respectful of other pool users.

    Ideally, we need a water temperature of 30+ degrees. We’re able to teach slightly older children in 29 degrees, however a 30 degree temperature allows us more flexibility in what we can offer. The maximum temperature we can run lessons in is 35 degrees.

  • All Water Babies franchise businesses carry a minimum of $5 000 000 in general liability insurance and have Employer’s Liability. This means Water Babies is insured at all facilities where we deliver classes, negating the need for the pool location worrying about liability for the actions of Water Babies staff using its facilities. We truly pride ourselves on being the best in the world at what we do, and we’re looking forward to partnering with you and providing families across Canada with lessons to help children learn to swim and build water confidence.

For more information, drop us an email.

What do our customers think of us?

“I just want to say a huge thank you. My swimmer Finn has just arrived home with his Daddy. He is bouncing about telling me about his wonderful lesson with Emer. 

My husband is telling me all about the precautions in place to keep everyone safe. You have thought of everything from the changing room protocol to the baskets of toys for each child.

Absolutely fantastic!”

Kelly, Mum to Finn age 2

“Archie has been swimming with Water Babies for the past 3 years, and started when he was 16 weeks old. We have felt completely safe going back to our classes since lockdown and Archie has absolutely loved being back in the water. 

The office staff and our teacher have gone above and beyond to make sure they put our children and our safety first. We’re really happy to be back and can’t wait until our teacher can be back in the pool with us as well!”


Sam, Mum to Archie aged 3

What we stand for

  • Our lessons are truly baby centred. And because we understand that each child works at their own pace, we tailor each activity and skill to them. We never push, we only progress. It’s only when we understand their needs that we can help them grow.

  • We have a thirst to learn. And that’s why we’re the leading, biggest swim school in the world. We don’t do things by half measures. We’re constantly evolving our programme, developing our teachers and challenging the status quo.

  • There’s a lot of science behind that play in the pool. Our programme is carefully structured to reflect key moments in your little one’s development. And not only are we nurturing their physical and emotional growth, but we’re also doing it with boundless enthusiasm, a song (or ten) and a smile.

  • It’s true. Whether your little one has mastered a new skill or overcome a tricky time, all the things your baby experiences in the water will help them make waves on dry land too, eager for any new challenge that awaits them.

  • We’re passionate about people. Our teachers remember every baby they teach, because they genuinely care. They’ll ask you about your day, if your little one is sleeping better and how their first day of nursery went. You’ll feel like you’re talking to a friend, because you are.

  • We create the astmosphere of a party in the pool. But without the cake fuelled hyperactivity. Just from the pure joy that each lesson brings. Because we believe that learning is done best when it’s made fun.

We love swimming

So friendly, my daughter loves swimming. I would recommend to anyone! So worth the money!

Amber Watkinson

Water Babies is FAB

My son and I have loved our water babies journey - it's great fun and teaches important skills not only swimming but how to be safe - and FLOAT!!

Trusted Customer

Loved every minute of Water Babies

Excellent customer service. All staff were a pleasure to deal with and I would highly recommend them.

Sarah Williams